Start Your Journey Strong: Build a Personal Brand that Grows with You, On and Off the Field
For emerging and Professional athletes
With Angela De Palma's Personal Branding Strategy & Business Coaching
As an emerging or professional athlete, you’re training hard to make your mark in the world of sports. But in today’s competitive environment, talent alone isn’t enough. To truly stand out and secure your future, building a Personal Brand is critical.
Whether you’re just starting out and don’t yet have a significant social following or you’re already recognized, your personal brand can help you gain the visibility, opportunities, and long-term stability that every athlete needs. Relying solely on your sports performance, or on social media platforms you don’t own, leaves your career vulnerable. That’s where Angela De Palma, an expert Personal Branding Strategist and Business Coach, comes in.
The Problems Emerging and Established Athletes Face (And How Personal Branding Helps)
1. Lack of Visibility and Recognition
Problem: As an emerging athlete, you may struggle to get noticed by fans, sponsors, or the media.
How Personal Branding Helps: I will work with you to build your brand from scratch, creating a strong foundation that makes you stand out from the beginning. By developing a personal website and social media strategy, you’ll become more recognizable, increasing your visibility and opportunities.
Do You Hear Yourself Saying: “I need people to notice me so I can take my career to the next level.”
2. Securing Sponsorship and Financial Support
Problem: Without a large following or established brand, attracting sponsors can feel like an uphill battle.
How Personal Branding Helps: I will help you create a marketable brand that showcases your potential and future value to sponsors. By laying the right foundation now, you’ll be able to secure sponsorships that supports your growth, even as your social following develops.
Do You Hear Yourself Saying: “I need financial support to grow my career, but I’m not sure how to get it.”
3. Building a Fan Base from the Ground Up
Problem: It’s tough to grow a loyal fan base when you’re just starting out and competing with already famous athletes.
How Personal Branding Helps: I will help you connect with your audience by crafting an authentic story and building engagement strategies that work across platforms, helping you gain traction and create a fan community from the very start of your career.
Do You Hear Yourself Saying: “I want to connect with my fans and grow a supportive community, but I’m just getting started.”
4. Creating Long-Term Revenue Streams
Problem: Relying on performance-based income alone leaves your financial future at risk, especially if you’re just beginning your career.
How Personal Branding Helps: By starting early with a strong brand, I will help you secure additional revenue opportunities like endorsements, merchandise, and media appearances—ensuring your financial future is more secure, both now and after your athletic career.
Do You Hear Yourself Saying: “I need to build a stable financial future beyond my performance earnings.”
5. Managing Public Image and Reputation
Problem: As you grow in the public eye, managing your image becomes more critical—and more challenging.
How Personal Branding Helps: A proactive personal brand ensures you control your narrative from day one. I will guide you in shaping your image and managing how you’re perceived, so you can protect your reputation and showcase your values.
Do You Hear Yourself Saying: “I want to be seen in a positive light and manage how the public views me.”
6. Preparing for Life After Sports
Problem: Many athletes face uncertainty when their career ends, unsure of how to transition into new roles.
How Personal Branding Helps: By building your Personal Brand now, I ensure that when your athletic career ends, you’ll have a clear path into new opportunities like entrepreneurship, coaching, or media. Your brand will evolve with you, setting you up for long-term success.
Do You Hear Yourself Saying: “I need to think ahead and build a future for myself when my sports career is over.”
WHY ANGELA DE PALMA
With over 20 years of experience as an entrepreneur, Personal Brand Strategist and Business Coach, I know how to help emerging athletes build a Personal Brand from the ground up. I have worked with golf coaches, business owners, real estate agents, authors, actors, musicians and the process is the same, helping you clarify your Personal Brand identity, solve complex challenges, and create personalized strategies that align with your long-term goals.
Angela’s Unique Approach Involves:
Helping you clarify and articulate your unique personal identity and story
Building the marketing documentation for your personal website and brand that you own—so you’re not reliant on social media platforms
Developing a social media strategy that works in tandem with your long-term brand vision
Creating marketing collateral that connects with fans, sponsors, and business partners
Crafting a roadmap for your future, beyond your athletic career
My work focuses on simplifying complexity, overcoming mindset obstacles, and developing actionable steps that create lasting impact. As the founder of She Simply Impacts, I have empowered countless women also, to unlock their potential and transform their business and careers. My expertise in branding, business, and strategy will give you the tools to secure your future as both an athlete and a business leader.
Why Social Media Alone Isn't Enough
While social media can help you grow your following, it shouldn’t be your only tool. You don’t own social platforms, and relying on them alone leaves your personal brand vulnerable to changes in algorithms or platform popularity. By working with Angela, you’ll build a Personal Brand and digital presence that you control—ensuring your long-term visibility and financial success.
With a solid Personal Brand foundation, you’ll attract the right opportunities and set yourself up for success beyond the field.
Start Building Your Personal Brand Today!
Whether you’re an emerging athlete looking to make your mark or a professional athlete seeking to secure your future, I can help you take control of your Personal Brand. Don’t wait for opportunities—create them. Start your journey today by building a Personal Brand that will grow with you for the rest of your career.
Next Step: Book a free 30 minute Personal Brand consult session with Angela.